Direct Chinese flight one step closer

Published: 05 January 2018

Edinburgh’s hoteliers are throwing their support behind the Capital’s ambitious plans to secure Scotland’s first direct flight from China.

Edinburgh Hotels Association (EHA) will be the second major sponsor of the Edinburgh-China Air Link project (E-CAL). Delivered and funded by Marketing Edinburgh, Edinburgh Airport and The City of Edinburgh Council, E-CAL is a unique collaboration of private business and public organisations, united in their objective to make this high-value direct carrier route a reality.

Edinburgh’s hoteliers are supporting ambitious plans to secure a direct flight to China.

Now ranked in the top twelve of Scotland’s international inbound markets, Chinese visitor numbers to the country have increased 230% in the last ten years.

Edinburgh is the number one UK destination outside of London, attracting 82% of Scotland’s total Chinese inbound visitor market, accounting for 71% of Chinese visitor spend in Scotland overall.

Chairman of Edinburgh Hotels Association, Tristan Nesbitt said:  “As the unified voice of Edinburgh’s hotel industry, Edinburgh Hotels Association is thrilled to become a sponsor of this landmark tourism development for Scotland’s capital."

With the added support of the city's hoteliers, I am confident that this innovative partnership approach will soon pay dividends.

Gavin Barrie, Economy Convener, City of Edinburgh Council

 

Fiona Hunter, Marketing and Communications Manager of Marketing Edinburgh and the Edinburgh-China Air-link Project Manager, said: "The economic benefits of a direct route have significant and positive implications for Edinburgh’s tourism, hospitality and retail sectors."

Businesses interested in potentially sponsoring the new aviation route are encouraged to get in touch with Fiona Hunter at Marketing Edinburgh: fiona.hunter@marketingedinburgh.org

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