E-bike company takes off

Published: 20 August 2018

As the festival gets off to a flying start, Edinburgh e-bike company, Ezeepedal, is celebrating a major increase in demand from visitors around the world, following support from Business Gateway Edinburgh to help grow and market the business.

The 16mph easy-to-use e-bikes, which gives a welcomed boost of power when sight-seeing in the city, especially hilly landmarks including Arthur’s Seat, The Mound and Holyrood, are a huge hit with families and independent travellers who can sight-see together at the same pace regardless of age and fitness level.

We at Business Gateway Edinburgh are absolutely delighted to be able to support Ezeepedal throughout their business journey to reach even more people who visit Edinburgh...

Susan Harkins, Head, Business Gateway Edinburgh

 

Founder John Harrison-Church who invested £14,000 in 10 British manufactured bikes in February 2017, piloted the business in the city last year and was delighted with the response not only from tourists but from locals too, however he realised early on that there were areas of the business which required outside help.

Through Business Gateway Edinburgh, John received 1-2-1 support to help grow and market the business in areas including google analytics, website management, digital marketing and an overall review of the business model, which has led to a major increase in bookings this summer.

John said: “The feedback has been fantastic in particular from people who have appreciated a helping hand when trying to visit the hilly places of interest in the city including Arthur’s Seat and also from groups who have really enjoyed being able to sight-see at the same pace regardless of age, fitness and confidence level when it comes to being on a bike.”

E-bikes, which are growing in popularity around Europe, provide power on demand, by complementing your pedalling speed and power. 

Janie Neumann, Industry Sustainability Manager at VisitScotland, said: “With so much to see and do in Edinburgh, from Holyrood Park to the Old and New Town, we always encourage our visitors to get out and about to explore the wonderful sights of the city..."

Full story via SBNN news

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