Edinburgh’s business tourism market could be boosted by a new alliance between two top-rated venues joining forces to create a new conference and events super-venue.
In sharing their space and expertise, the ambitious venues will be able to manage conferences for up to 750 delegates, which has the potential to generate significant income for the city.
This agreement between RCSEd and Festival Theatre is a forward-thinking, professional relationship...Economically, this is a big deal for the capital...Amanda Ferguson, Head of Business Tourism, Marketing Edinburgh
The established conference business at the College is managed by its commercial arm, Surgeons Quarter and already hosts more than 1,000 events per year 30 of which have in excess of 250 attendees. Enabling access to the auditorium at the Festival Theatre, which has a seating capacity of over 1900 - along with Scotland’s largest stage - positions the stunning venues as a new and distinctly different option for larger conferences.
Moira Walker, Marketing Manager for Surgeons Quarter, said: “The benefits that our collaboration will bring to Edinburgh are not just financial; these conferences draw in some of the brightest minds from across the world. They give our local industry leaders the chance to share work with, and learn from, key players in a variety of fields."
Niall Dewar, Deputy Head of Front of House and Customer Services at Festival Theatre, said: “This is a huge opportunity as it opens up a market and revenue stream otherwise unavailable to us. For CEOs and speakers of a more theatrical nature, we’re hopeful the prospect of presenting on the largest stage in Scotland will be hugely appealing.”
Edinburgh’s World Heritage status, modest size and unrivalled beauty makes it a highly desirable city for business trips and conferences...