Deloitte bolsters digital offering with Market Gravity acquisition

Published: 25 September 2017

Professional services firm Deloitte has bolstered its digital offering in Scotland with the purchase of Edinburgh-based design consultancy Market Gravity. We spoke to Gareth Edwards, Head of Deloitte Digital in Edinburgh…

Your business in brief?

Deloitte has three offices across Scotland, in Edinburgh, Glasgow, and Aberdeen. We employ around 600 people, with 32 partners and 56 directors among them. The firm provides a full range of services to businesses in a variety of sectors, from audit and corporate finance advisory, to building digital experiences and solutions. 

What's the rationale behind this move?

We set up our Digital Studio last year, which was followed by the launch of our Greenhouse in Spring 2017 – it’s the third facility of its kind in the UK, after London and Belfast.

It [Market Gravity] has operations in London, New York, Toronto, and Edinburgh, and has worked with some of the world’s leading brands in a variety of sectors.

Gareth Edwards, Head, Deloitte Digital, Edinburgh

 

But the Edinburgh Studio and Greenhouse offer something quite different, giving organisations the opportunity to think disruptively about their business and their market, allowing them to rapidly prototype new products and services. Expanding our digital team and capabilities is a real focus for the firm, as we look to help our clients develop new services that will help them lead the way in their respective industries. 

The acquisition of Market Gravity was a logical next step. It has operations in London, New York, Toronto, and Edinburgh, and has worked with some of the world’s leading brands in a variety of sectors. The team in Edinburgh complement and enhance the team we have at Deloitte, and we’d even worked with them before on a number of different projects.

Combined, we’ll be able to help our clients re-invent their businesses for the future.    

What additional opportunities will be created?

Across the two teams, our headcount in Edinburgh is up to 15, spread across design, software development, and a host of other expertise. We have plans to expand that even further though, with the addition of around 15 or so specialists in the months ahead. But it’s really just the first stage of the business’s evolution in the city over the next few years, as demand for the kind of services we offer continues to grow. 

Deloitte has three offices across Scotland, in Edinburgh, Glasgow, and Aberdeen, employing around 600 people.

What's the vision for your combined business?

We want to bring our clients’ ideas to life. The ability to quickly produce new services and prototypes makes the Greenhouse and Studio a unique proposition, even among our own similar facilities in the UK. It’ll give businesses of all sizes the ability to turn a concept into something real, finding out what works, what doesn’t, and taking things to the next stage as quickly as they want to. 

From our perspective, we see it as a way of differentiating the firm from the other consultancies out there. Innovation has never been more important than it is now, and we see digital as a source of significant growth. It will also help us develop new ways of working in some of what would be considered our core business areas, such as audit, tax, and advisory, by developing relevant technologies.

 

If you would like to find out more about how we can help you and your business establish, relocate or expand within the city region, or would simply like more information about what Edinburgh has to offer, get in touch today.

E: invest@edinburgh.gov.uk

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