The first phase of a five-year drive to bolster hundreds of businesses on and around Princes Street and George Street is set to be rolled out within the next days.
It’s fantastic to see the campaign become a reality...and show what a truly vast and varied offering Edinburgh’s city centre has...Roddy Smith, Chief Executive , Essential Edinburgh
It is aims to off-set the impact of the growing trend for online, provide greater competition with out-of-town centres and help spread footfall across the city in the face of major new developments.
Light-hearted adverts drawing inspiration from classic Penguin book covers will be appearing on buses, trams, trains and phone kiosks for the launch of the campaign, which will also deployed on major social media channels.
A host of different images have been created to highlight everything from George Street’s fashion boutiques and gadget shopping on Princes Street to iconic attractions like the Scott Monument.
David Guy, managing director of Guy & Co, the agency behind the campaign, said: “Over the next five years our campaign will reach out to residents and invite them to embrace the ever-changing beat of Edinburgh’s iconic city centre..."