Campaign set to bring business tourism events to life

Published: 23 October 2017

Edinburgh is ready to raise its global profile as the business tourism destination of choice for meeting and event planners with the launch of Make it Edinburgh, a landmark campaign celebrating the city’s unique position as a centre of excellence, innovation and heritage.

For the very first time in its history, Edinburgh’s diverse business tourism offering will be presented under a single, cohesive creative and digital strategy. The overarching strapline, ‘Make it Edinburgh’, ties together an integrated campaign that celebrates and promotes Edinburgh’s strongest sectors of industry, while providing compelling reasons to choose Edinburgh for future events.

With its wealth of world-class venues, attractions and expertise, Edinburgh has a huge amount to offer the meetings industry..we are delighted to support this marketing campaign through the VisitScotland Growth Fund.

Neil Brownlee, Head of Business Events, VisitScotland


Edinburgh’s Centres of Excellence, a key driver for business tourism, take centre stage in the campaign, focusing on six priority sectors in which Edinburgh excels across research and academia, as well as industry and enterprise. Progress and innovation across Technology, Life Sciences, Creative Industries, Food and Drink, Renewable Energy and Financial Services will all be showcased throughout the 12-month integrated media and marketing campaign.

A compact city that is easily walkable and accessible, Edinburgh offers unique combination of rich heritage assets and stunning architecture, paired with an unrivalled knowledge base generated from the city’s four universities and research hubs. A full digital media campaign will roll out from January 2018. For more information on Edinburgh as a business tourism destination, visit; or follow @conventions on Twitter and

For more information on VisitScotland Growth Funding and its support for collaborative tourism marketing projects, visit:


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