Ticket sales for the event have virtually doubled since new organisers were appointed five years ago, to more than 771,000.
Footfall figures within the main festival have soared by more than two million over the same period, with visitors from 47 different countries now visiting Edinburgh for its Christmas events.
It’s fantastic to get this independent survey and read its findings of the vast economic impact that Edinburgh’s Christmas brings to the city and to Scotland...Ed Bartlam and Charlie Wood, Directors, Underbelly
More than 4.653 million people flocked to East Princes Street Gardens, The Mound, St Andrew Square and George Street during last year’s event, the fifth to be overseen by Edinburgh Festival Fringe promoters Underbelly.
The most popular element of the Christmas festival was its markets; and they were named the best attraction of their kind in Britain during last year’s event, ahead of rivals like Bath, York, Bristol, Liverpool and Exeter...