The former House of Fraser department store at the west end of the thoroughfare will be turned into a seven-storey Johnnie Walker complex complete with roof-top bars boasting views of the city’s skyline.
Edinburgh is the gateway to Scotland...This iconic building being reoccupied so quickly is further evidence of the city’s continued economic strength...Cllr Adam McVey , Leader , The City of Edinburgh Council
Diageo said that the development will create a “powerful strategic opportunity” for the city centre, which is expected to undergo radical change when the new St James retail and leisure complex, at the other end of Princes Street, is completed in 2021.
Cristina Diezhandino, global Scotch whisky director at Diageo, said: “Our ambition is to create a visitor experience that will rank not only as one of the greatest whisky attractions of the world, but one of the greatest brand attractions in any industry, putting Scotland at the forefront of the global boom in experiential travel.”
Parabola managing director Tony Hordon said: “We feel like the custodians of a beautiful piece of Edinburgh real estate and we’ve taken great care to consider its future...”