Festivals attendances similar to World Cup

Published: 26 July 2016

Edinburgh's festivals attracted combined audiences of more than 4.5 million in 2015, putting them on par with attendances at the Fifa World Cup.

The Edinburgh Festivals 2015 Impact Survey found the festivals generated £280m for Edinburgh and £313m for Scotland - an increase of 19% and 24% on the previous 2010 study. The latest research surveyed 29,000 people. The number of people who attended was second only to the Olympic Games.

Commissioned by Edinburgh's Festivals, the 2015 Impact Study was produced by BOP Consulting.

Its findings included:

  • Almost 90% of locals said the festivals increased their pride in the city
  • 92% of people in the survey said the festivals were "must see" events that gave them the chance to see things they would not otherwise see
  • 68% of people surveyed said attending the festivals made them more likely to attend another cultural event

Research for the study started with the Edinburgh International Science Festival and concluded at Edinburgh's Hogmanay.

Richard Naylor, the director of research at BOP consulting, said: "The scale of the 2015 Edinburgh Festivals Impact Study makes it one of the most statistically significant studies in the cultural world and the results continue to show that Edinburgh's festivals have an impact commensurate to their world-leading festival city status..."

Full story via BBC News

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