New campaign to find 2050 city vision

Published: 04 September 2018

Everyone in Edinburgh is being urged to join the discussion and say what they would like the Capital to be like in 2050.

The latest stage of the City Vision project, first launched two years ago, will see advertising in key locations around the city centre and a social media campaign, urging residents to go online and give their thoughts on Edinburgh 32 years from now.

This is a unique opportunity to get people thinking and invigorated by our collective future. I call upon each and every Edinburgh citizen to share their views and make their voice heard...

Frank Ross, Lord Provost, The City of Edinburgh Council


During the autumn and the run-up to Christmas, there are plans for free taxi rides offering glimpses how the city could look in 2050, trips to other European cities to see how they are planning for the future and videoed chats in coffee shops on visions for Edinburgh.

The ideas gathered will be fed into a blueprint for the future to be announced next year.Organisers say 2050 Edinburgh City Vision will combine the views of the Capital’s residents and offer inspiration to individuals, businesses and organisations in planning the next three decades.

After the launch of City Vision in September 2016, conversations took place with the public and private sectors, as well as the festivals, universities and schools on their aspirations, hopes and plans. Some initial research was also undertaken with residents about what mattered to them and what they wanted for the future of the Capital. 

John Donnelly, chief executive of Marketing Edinburgh, which is in charge of the advertising, said: “This is an opportunity for the people of Edinburgh to voice their opinions, knowing they will be considered to collectively decide what happens next in their city. “Our Capital is already an outstanding city to live in, but we don’t want to stand still..."

Full story via Edinburgh Evening News


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