The partnership is expected to be worth £20 million over the next decade. The Chinese online travel agent is valued at more than $2.8 billion and acquired Edinburgh-based Skyscanner in 2016.
I welcome this new partnership between CTrip and Rabbie’s, which will support more Chinese tourists to come to Scotland and create more opportunities to experience our unique combination of history, stunning scenery and world-class culture.Nicola Sturgeon , Scotland’s first minister , The Scottish Government
The new deal will see CTrip sell Rabbie’s tours that depart from Edinburgh, Glasgow, Inverness, London, and Dublin. The move ties in with Rabbie’s increased investment in the mandarin-speaking market.
The company hired two employees based in China and two mandarin-speaking tour guides in the past year. The number of Chinese tourists to Scotland increased 192% between 2007 and 2016.
The trend is expected to rise with new direct flights between Beijing and Edinburgh starting this year.
Rabbie’s founder Robin Worsnop said: “This is an exciting development. I visited the CTrip headquarters and received such a warm and friendly welcome..."