The move, hailed by the Tattoo as a "game-changer" is aimed at facilitating bookings from the Chinese market, a key growth area for all Scottish tourism businesses. Although relatively unknown in Europe, WeChat, part of the vast Tencent group is akin to Facebook Messenger or Snapchat, and is a huge social messaging network in Asia, with nearly a billion monthly active users, 90% of whom are in China.
Tencent, has pioneered simplifying online payment and WeChat Pay has become a trusted method for millions of Chinese users to regularly pay for goods or services directly from mobile handsets linked to their bank accounts.
China is a global leader in moving to a cashless society with the mobile payment market there worth 50 times more than in the US last year, according to recent research.
This is a game-changer in building relationships with our Chinese customers and in partnerships going forwardBrigadier David Allfrey, Tattoo Chief Executive and Producer, The Royal Edinburgh Military Tattoo
The partnership agreement will allow the Tattoo to improve a broad range of its services for Chinese visitors, including a live ticketing system for the 2018 show and other services and merchandise.
The agreement, which was unveiled by Tattoo Chief Executive and Producer, Brigadier David Allfrey, follows a growing influx of Chinese nationals making the trip to the Tattoo each year and the longer-term goal to take the event to China in 2020.
There was an 89 per cent increase in tickets sold directly to Chinese visitors for the Tattoo between 2015 and 2016...