Kintore House on Queen Street has re-opened as the UK’s first Mode Aparthotel, a new brand from serviced apartment specialist BridgeStreet Global Hospitality. The company, which is based in Reston, Virginia in the US, has properties across 80 countries in more than 1,650 cities.
Edinburgh has a strong reputation for both business and leisure tourism...Personally, I think it’s an absolutely great location. I’ve been staying here on visits before the aparthotel was operational and it’s a fabulous city.Jayne Chapman, director of operational excellence, BridgeStreet
“Edinburgh is significant because it’s our first Mode Aparthotel in the UK and only our second site globally for the brand following the opening of our first Mode Aparthotel in Paris in June,” explained Jayne Chapman, director of operational excellence at BridgeStreet.
“It’s also significant because we’ve developed and refurbished a dated period office building and opened a new aparthotel – so it’s bringing life back to a previously un-loved property in Edinburgh’s New Town.”
The City of Edinburgh Council’s Invest Edinburgh team worked closely with the buyers and with BridgeStreet to help identify and develop an appropriate site for the aparthotel, which has created 82 apartments over six floors.
This included providing potential development opportunities and sites through the Edinburgh Hotel Development Prospectus and one-to-one meetings during events and visits to the city.
Invest Edinburgh also supported the due diligence process – including providing annual market data – introduced the developers to planning services at the council and offered to support the promotion and launch of the operation.
“The City of Edinburgh Council and its partners provided a lot of support throughout the process,” Chapman said. “We aim to work with local businesses and be part of the community wherever we operate, so the refurbishment was all done through local builders and contractors.
“We were closely involved with the local council and authorities to make sure the development would benefit and help promote the area – including the creation of local jobs. Around 30 to 35 jobs have been created at the property – all from Edinburgh and the surrounding area – in roles including housekeeping, guest experience and management.”
A sense of place
Facilities at Mode Aparthotel Edinburgh include a 24/7 concierge, meeting room, fitness centre, laundry facility and parking. Each studio and apartment has a fully equipped kitchenette with microwave, fridge, coffee machine and crockery; a lounge area, work zone, luxury comfort bed and bathroom with rain showerhead. There is also a widescreen, smart TV, a vintage-style Marshall Acton Bluetooth speaker and high speed wi-fi.
Specially-commissioned artworks throughout the property – which was originally constructed around 1790, with 19th century additions – celebrate the architecture, topography and personalities that have made Edinburgh a unique city.
“Edinburgh has a strong reputation for both business and leisure tourism and is the UK’s most visited city outside London,” Chapman explained. “Personally, I think it’s an absolutely great location. I’ve been staying here on visits before the aparthotel was operational and it’s a fabulous city. It also feels like a very close-knit community. Everyone has been recruited from Edinburgh or the surrounding areas, so we’ve not had to relocate anyone. And our general manager Ruth Kerr and sales manager Geeta Wilcox seem to know everyone – which is incredibly useful!”
BridgeStreet has pledged to unify the extended-stay industry through its technology platform, which connects business travellers with serviced apartments, homes and extended-stay solutions globally – while also linking operators and owners with its portfolio of more than 5,000 clients, and its 100+ global sales team. The company’s other brands include Living, Places, Residences, Stüdyo and Link.
If you would like to find out more about how we can help you and your business establish, relocate or expand within the city region, or would simply like more information about what Edinburgh has to offer, get in touch today.